Time Frame: 7 weeks
Key Learning: understand the 3 C's: company, customers, competition, in order to assess the situation and make appropriate portfolio planning decisions & goals. understand the company position/competency, process/culture; customers profile/value, situation, segmentation; competitive landscape, life cycle modes, 5 forces, opportunity space. various market analysis methods, idea generation & evaluation tools and matrix.
Thoughts: This half course was full of rich information which not only is useful for portfolio planning, but can be used for all strategy & planning within an organization, setting specific goals for immediate, mid-term and long-term outlook.
Key Learning: understand the 3 C's: company, customers, competition, in order to assess the situation and make appropriate portfolio planning decisions & goals. understand the company position/competency, process/culture; customers profile/value, situation, segmentation; competitive landscape, life cycle modes, 5 forces, opportunity space. various market analysis methods, idea generation & evaluation tools and matrix.
Thoughts: This half course was full of rich information which not only is useful for portfolio planning, but can be used for all strategy & planning within an organization, setting specific goals for immediate, mid-term and long-term outlook.
